2015's 4 Top Trends For Corporate Event Planning

Although many who have been tapped to plan an upcoming corporate event are highly focused on getting top motivational speakers for the event, in today's market, there are other factors that are probably just as important to the overall success of the event. Following, then, are the four top trends in corporate event planning for 2015 and beyond. 1. Flexible Spaces: Amid corporate meetings, there may be times built into the schedule for attendees to come together to brainstorm or to have breakout sessions. Selecting a meeting venue which offers this type of flexibility is really welcomed by both the event planning team and attendees alike. Flexible meeting rooms run the gamut from removable partitions within conference rooms to smaller rooms or tiny nooks just outside the main conference room.

 

2. A Memorable Location. Today, corporate event attendees are as excited about the event space and activities as they are about the lineup of speakers. Therefore, selecting a beautiful venue with experience in hosting corporate events Twin Cities is important in creating both delight and anticipation among those expected to attend. Increasingly more corporate planners are taking the time to incorporate the local culture -- or at least the culture associated with the venue -- into the actual event. This can take the form of offering locally-sourced ingredients into the menu (offering the farm-to-table experience that's wildly popular all over the country right now), scheduling outings to nearby attractions or developing fun, team-building activities which will take place on-site.

 

3. Fast, Reliable Wi-Fi: Although most corporate events are held off-site purposefully, many of the attendees will still feel a strong urge to remain connected to work emails, scheduling, etc. And, since the number of wireless devices in America (including laptops, tablets and smartphones) now exceeds the number of people living in the country, it's safe to say the majority of conference attendees will take time throughout the course of the day to connect to wi-fi. Selecting a venue with fast, reliable wi-fi is now more important than ever and has to be taken into consideration early in the planning process. 

4. A Delightful and Distinct Menu: As Americans are becoming more health-conscious, menus everywhere are following suit. Conference attendees won't want to step away from their healthy diets, and many cannot due to food allergies.

In planning the menu, event planners are now incorporating locally-sourced fruits, vegetables and meats when possible and labeling any foods which may contain known allergens (such as gluten, peanuts, tree nuts, dairy and other ingredients).